The basic form of communication for
a PR professional and the media is a press kit, which contains press
releases. A press kit is a packaged set
of promotional materials, such as photographs and background information. W Communications compiles an outline of press
materials needed, i.e. written material and photos, and writes all copy for the
press releases.
Depending on the scope of the
project, W Communications will assemble a press list which contains all contact
information for each media outlet, i.e. broadcast, print, radio, and online. Press lists can be local in scope,
state-wide, national or international.
All lists are tailored to your needs.