The goal of media placement is to entice a media outlet and/or reporter to do its own story based on the prepared press release. By preparing a press release and pitching a client's story, W Communications is enhancing the goal of placing a story (on television, radio or in print form), which is referred to as media placement. The client's message will be strategically crafted and carefully written.
W Communications distributes a client's press materials, i.e. a press release and/or photo to the client's prepared press list. Distribution is usually through e-mail and in some cases, followed up via the U.S. mail. W Communication will respond to reporters' inquiries about a possible placement, coordinate follow up interviews with clients and handle all questions regarding interviews, more background information, etc.
W Communications uses its numerous contacts in the media to pitch stories. W Communications develops different angels depending on the type of show and media outlet approached.