The goal of media placement is to
entice the media outlet and/or reporter to do their own story based on the prepared
press release. By preparing a press
release and pitching a clients story, W Communications is enhancing the goal of
placing a story (on television, radio or in print form), which is referred to
as media placement. The clients' message
will be strategically crafted and carefully written.
W Communications distributes a
client's press materials, i.e. a press release and/or photo to the client's
prepared press list. Distribution is
usually through e-mail and in some cases, followed up via the U.S. mail. W Communication will respond to reporter's
inquiries about a possible placement, coordinates follow up interviews with
clients and handles all questions regarding interviews, more background
information, etc.
W Communications uses its numerous
contacts in the media to pitch stories.
W Communications develops different angels depending on the type of show
and media outlet approached.